Chirag
Print, Campaign, Jewelry
Chirag Jewellers — a leading jeweller in Kolkata — believes that every rare diamond is a testament to authenticity. Known for their exquisite range of natural diamonds, the brand has continually illustrated the beauty of modernity and the ethos of tradition through their timeless pieces. Chirag Jewellers wished to celebrate their solitaire collection in a way that went beyond a simple display of fine jewellery. They wanted to weave a story between the power of individuality and the sheer beauty of embracing one’s innate self, naturally.
Our campaign “Unhide Brilliance” hit the right spot. An ode to women who are naturally magnanimous, much like the sheen of a rare, natural diamond. Every creative element was crafted to echo a stylish rebellion, an invitation to let go of invisibility, to embrace one’s inner brilliance fearlessly.
